The curled end of the wire is the frame end. The straight end of the wire is the tail end.
Start wrapping the the tail end of the wire around the frame.
Continue to wrap the tail end of the wire around the frame until there is no tail left.
Now you have a diamond shaped frame with a curled top. The curled top is where you hang the ear wire. Do all of these step again with the other 9" piece of wire, completing your send diamond frame.